About the Innovation and Startup Desk in Mumbai

Intro about the Desk, its mission and activities

Innovation desk in general is an initiative by ICE aka Italian trade agency for assisting the highly innovative Italian startups in expanding its business in domestic and offshore markets.

The placement of the innovation desks is in accordance with the importance of the cities and its close vicinity to the foreign investors for attracting investments towards the Italian startups. Apart from attracting investments; the innovation desks are involved in other innovative activities towards attracting Italian investment in the host countries for most happening initiatives by the country’s respective governments.

The major sectors of focus for Innovation desk Mumbai are:

1. Indian Startup Ecosystem

2. Italian Startup Ecosystem

3. Smart Cities India

4. Open Innovation extending to Frugal Innovation

5. Research Institutes in India & Italy for Research Co‐operation


The Nasscom Product Conclave 2016 saw the announcement of the list of startups that made it to the Emerge 50. Started in 2009, the NASSCOM EMERGE 50 Awards is a marathon search for India’s high potential top 50 emerging innovative software product-centric companies in different domains, run by NASSCOM, India's leading trade association of the Information Technology (IT) and Business Process Outsourcing (BPO) industry. 

Established in 1988, NASSCOM is a non-profit organisation, and a global trade body with over 2000 members, of which over 250 are companies from the China, EU, Japan, US and UK. NASSCOM's member companies are in the business of software development, software services, software products, IT-enabled/BPO services and e-commerce.

The assessments for the EMERGE 50 Awards were based on parameters such as financials, growth, customers, market, visibility, scalability and, most importantly, innovation impact. The categories span areas such as healthtech, fintech, IoT, cloud, enterprise, adtech, etc. Interestingly, 75% of the selected top 50 are in the B2B segment and 80% are found to have a global focus.


Edge Networks leverages data science and artificial intelligence (AI) to match people with jobs. The solutions facilitate talent acquisition, internal workforce optimisation, and talent analytics. Its vision is to be the best search and match company in the world.

Cardiac Design Labs: advanced, cost-effective, and remote cardiac care to hospitals. Its product MIRCam uniquely provides large, small and medium hospitals remote cardiac diagnostics. The team further plans to cross international borders and deploy the solution in Singapore and Australia.

Lechal is a smart footwear brand. Users can set the destination in their apps and let Lechal’s haptic or vibratory feedback show them the way. The aim is to focus on R&D in wearables, reach a sizable user base and launch at least one more product over the next two years. instantly deploys hot-fixes in product apps with no updates required. It is further looking to support augmented reality and go for a cross-platform set-up.

iFuture Systems: Its product ArcRobot has been designed to reduce labour-intensive manpower, improve accuracy and enable faster pick rates. It is mostly suitable in segments such as  automotive, ecommerce, and logistics. iFuture’s goal is to be one of the leading innovators in robotics, a field still new to India.

Indix makes available dynamic product data and normalised catalogue data-like product identifiers and attributes. Its mission is to ensure that every piece of software in the world uses its DaaS solutions.

Indus OS is using the smartphone as the medium to connect the digital world with the massesaddressing the challenges of socio, economic and regional diversity

LogicLadder: Its EnergyLogicIQ is a next-gen energy intelligence platform and EnvirologicIQ, a revolutionary environment platform for IoT and Big Data. The company’s software and hardware solutions enable customers to save energy and meet environmental compliances. 

RazorPay: a payment platform for companies who want to run their business online. The company will further focus on UPI (Unified Payments Interface), a government initiative for payments.

SirionLabs: SirionLabs’ SaaS products manage strategic procurement engagements, transforming the way buyers and suppliers of complex services like ITO and BPO engage with each other. The company is running for the apex category of vendors. Its aim is to cross $100 Mn as it accelerates momentum.






The Other 40 Contenders

RecipeBook: A cooking app which helps discover recipes using AI and deep machine learning.

ShopR360: A video analytics solution providing insights around store patterns, helping brick and mortar stores achieve efficiency.

Appnomic: A patented analytics software for IT application operations that enables enterprise IT operations and online companies to prevent application performance issues.

ArthaYantra: A fintech product that uses AI and machine learning to propose customised solutions.

Attune integrates centres spread across various locations on a stable and secure platform, giving decision-makers a unified picture of their businesses.

Avishkaar Box: Creates digital learning products for parents and children (5 to 15 years old) that are meaningful and joyful.

Campus Wallet: A cashless electronic payment system in which students can make payments on campus using their school id.

Crowdfire: An AI-based product that addresses marketing needs and helps reach out to the target audience with a great deal of accuracy.

Fluid AI: Leveraging AI and AR to create an in-store experience where the customer interaction mimics real-time conversation, in a novel digital environment.

Gramener: Their product, Auto lysis, is a suite of tools for automating analysis and revealing hidden insights through visual representation, without any programming or analysis knowledge.

ActOnCloud: A cloud governance, intelligence, management and brokering platform for cloud solution providers and SMBs.

Adpushup: Uses automated tools to help publishers fight the twin problem of banner blindness and ad-blocking to increase monetisation.

Faircent: A fintech startup which aggregates unaddressed demand and under-utilised supply to provide easy and efficient loan disbursements, including 24×7 customer service.

#fame: A live video social platform that empowers millennials to connect, interact and showcase their talent.

Ideapoke: A proprietary discovery engine which collects unstructured tech data from numerous sources, detects patterns and converts them to structured data to match requirements for a specific problem statement.

Image Provision Technology Pvt. Ltd: Microscopic particle classification system that separates agglomerations and isolated particles and gives morphology of every particle including valuable statistics.

Dataweave: A product for retailers to understand price competitiveness, identify gaps in assortment and competitors' promotion strategy.

Infoworks: Enables enterprises to prepare and organise all data for high-performance analytics through end-to-end functionalities.

Fashalot: Adds a digital user interface that sits atop the physical shopping world and helps both retailers and customers to connect seamlessly over mobile.

Intelligence Node: Its product Incompetitor helps brands and retailers in spotting opportunities and market trends to stay on top, and delivers quick and timely competitor insights.

Knowledge Lens: Its product Green Lens (GLens) is the country’s most-advanced,  state-of-the-art, real-time pollution monitoring system.

Ftcash: Helps SMEs, remote businesses etc, receive online payments securely using a smartphone or a feature phone.

Perpetuaati: An intelligent data assistant that uses Cognitive RPA, AI and machine learning algorithms to sense, predict, analyse, and solve customer issues with a human-like response.

Preksh: A product based on AR technology to enable users to virtually walk-through offline stores on the web, pick products, and shop.

UpshotHelps app publishers deliver better user experience across mobile and web and manage analytics, personalisation in an integrated fashion.

Whatfix: An enterprise SaaS application that helps businesses to ease on-boarding, improve support and reduce training effort for its customers.

BetaOut: BetaOut allows ecommerce companies to build user intelligence databases and provide tools to engage with users.

ShieldSquare: Helps online businesses differentiate between human and non-human traffic (bots) on websites and mobile applications.

Jugnoo: An auto-rickshaw hailing app that makes affordable rides available to the customers.

SquadRun: A distributed mobile workforce platform which enables large businesses to outsource their back office work such as data and calling operations. An AI-powered personal assistant that simplifies the online purchasing experience by facilitating recommendation, ordering and payment for multiple services on a single platform.

The Hi-Tech Robotics Systemz Ltd: A tightly coupled software and hardware toolkit which powers India’s first driverless shuttle  and defence robots.

IntelloCut: Works for apparel production facilities to ensure that it utilizes maximum fabric.

Lendbox: A tech-driven P2P platform where borrowers can avail loans from individual investors through an open marketplace bidding model.

Unbxd: Leverages advanced information retrieval technology, machine learning, data science and a big data stack to help shoppers have a hyper-relevant and personalised shopping experience.

Vedantu: Live online tutoring in India to introduce a marketplace model for teachers

vPhrase: An AI platform that analyses data, derives insights and communicates in multiple languages.

VuNet: The next generation IT infrastructure management product, based on advanced big data analytics and powerful visualisation techniques.

Zenatix: Its product Wattman ensures that challenges faced by retailers/banks in driving governance are driven automatically with all accessibility/configurability over the internet.

ZopHop: A three-way solution for bus and train commuters, allowing them to choose best route options and waiting time.

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